Instructor:
Naomi DiTullio
512-936-2586
Email Naomi
Texas public librarians have a wealth of data at their fingertips – literally! – but can get frustrated in knowing how to use those statistics to communicate their library’s goals and vision. Library Statistics Specialist Valicia Greenwood and Program Coordinator Stacey Malek will quickly survey local and national data resources and then demonstrate how to take the Public Libraries Annual Report information and create reports in Texas LibPAS and charts in Microsoft Excel.
Instructor:
Naomi DiTullio
512-936-2586
Email Naomi
Is your library planning for upcoming services, programs, or events? They'll be more successful if you know what sorts of things the people in your service area truly want and need. Great marketers and planners don’t guess what people want, and they don’t presume to already know. They ask!
Still, doing a “simple survey” isn’t all that simple. If you don’t know exactly how to write and ask the questions, you may find out later that you didn’t get any actionable data. Marketer and wordsmith Kathy Dempsey can prepare you to avoid survey pitfalls. Sign up for this webinar so you’ll understand the basics.
This webinar will also touch on how to distribute surveys to get good response rates.
Instructor:
Naomi DiTullio
512-936-2586
Email Naomi
Original air date: January 28, 2016
Last reviewed: September 7, 2017
1 CE hour, SBEC eligible, provider #500799
Instructor:
Naomi DiTullio
512-936-2586
Email Naomi
Original air date: February 2, 2016
Last reviewed: September 7, 2017
1.5 CE hours, SBEC eligible, provider #500799
Naomi DiTullio
512-936-2586
Email Naomi
If you find yourself doing PR, promotion, or marketing as part of your job, but you never formally learned how, then you’re an “accidental marketer” -- and you're not alone! Hear the basic tenets you never had a chance to learn as well as advanced tactics. Get the real reasons why many patrons don’t attend programs and why the media doesn’t always cover your events. Learn what “true marketing” is and why it can make your hard work pay off more often. This webinar is presented by the author of the book, The Accidental Library Marketer, author/trainer/consultant, Kathy Dempsey.
Original air date: February 21, 2012
Last reviewed: September 7, 2017
1 CE hour
Instructor:
Naomi DiTullio
512-936-2586
Email Naomi
Original air date: October 24, 2017
1 CE hour, SBEC eligible, provider #500799
Instructor:
Naomi DiTullio
512-936-2586
Email Naomi
Original air date: October 26, 2017
1 CE hour, SBEC eligible, provider #500799
Naomi DiTullio
512-936-2586
Email Naomi
Learn the art of writing press releases and communicating with the media with author/consultant, Kathy Dempsey, the woman who literally wrote the book on this topic! Kathy’s book, The Accidental Library Marketer, is widely consulted by librarians that suddenly find themselves chief marketer for their organization. She’ll provide both good and bad examples of press releases and show how facts can easily be compiled to form a good press release. Kathy will also review common mistakes librarians make when working with the media. Lots more advice on managing those sticky calls from the media, so don’t miss this one!
Original air date: February 28, 2012
1 CE hour