How to Listen to Your Community 2: Using Interviews and Focus Groups to Gather Data for Needs Assessment and Advocacy

Interviews and focus groups provide an opportunity for deeper insight into patron use and community needs for library and technology services, and can be used alone or in concert with surveys to help you prioritize future services. This session will address how to prepare for conducting interviews and focus groups, develop questions, create an environment for rich responses, and analyze the results. With some preparation and courage you’ll find engaging with your community this way to be a uniquely enriching experience!

Original air date: February 25, 2015
Last reviewed: December 20, 2019

1 CE hour